“The Metaverse will be a natural extension (and evolution) of the traditional digital presence. Brands that enter early and with an organic approach will be in position to take advantage.”
MATTHEW SCHAPIRO
Why Go Phygital?
By seamlessly blending the physical and digital realms, retailers can create a more immersive and personalized shopping experience for customers.
With the benefits of online shopping, such as convenience and a wider selection of products, combined with the tactile and experiential benefits of brick-and-mortar stores, a phygital strategy can help retailers increase sales and customer loyalty in an increasingly competitive marketplace.
Thought Leadership
WE OPENED THE FIRST PHYGITAL STOREFRONT IN THE WORLD, imNOTART CHICAGO, in JUNE 2021.
January 2023
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July 2022
When is creative too creative?
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Design Basics: Always carry a notebook
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Ask good questions and get better answers
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